Sarah Jurdy
Managing editor at Digiday who appeared as a guest in the episode arguing that creators and influencers are effectively the same and providing editorial perspective on language and industry usage.
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Jan 27, 2026 • 44min
Creators vs. influencers: Inside the divide
Sarah Jurdy, Digiday managing editor, argues language and context shape whether someone is called a creator. Seb Joseph, Digiday executive news editor, insists creators and influencers serve different marketer needs. They debate definitions, marketing value, platform effects, business intent versus content craft, and which roles blur or stand apart.
