Sarah Hopkinson

In this episode, content strategist Sarah Hopkinson shares her journey from linguistics to crafting impactful content strategies for podcasters. She reveals the concept of being a 'content archaeologist' and explains how to unearth deeper client needs beyond standard blog posts. Sarah discusses transforming podcast archives into engaging lead magnets and emphasizes the importance of personalized pitches for client acquisition. Her insights on merging creativity with strategic content repurposing make for an inspiring listen for writers looking to stand out.