Sarah Hoffman

Founder of Maker Wine, a premium canned wine company that highlights independent wine producers.

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Jul 21, 2025 • 37min

Ep 527: How Sarah Hoffman Turned Maker Wine into a Canned Wine Brand You’ll See on United Flights and NBA Stadiums

Sarah Hoffman, Founder of Maker Wine, shares her journey in revolutionizing the canned wine industry. She discusses overcoming the stigma of canned wine with quality sourcing and innovative marketing strategies. Virtual tastings have become a powerful tool for growth, while partnerships with United Airlines and NBA arenas expand their reach. Hoffman emphasizes the importance of storytelling, community engagement, and a unique subscription model to attract younger audiences and boost revenue in a competitive market.

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