Sarah Ebner

Sarah Ebner, Head of Newsletters at the Financial Times, is a powerhouse in driving subscriber growth, expanding the FT's email base from 500,000 to 1.6 million. In this insightful discussion, she unpacks the transformation of newsletters into indispensable tools for reader engagement and loyalty. Ebner shares strategies for enhancing subscriber interaction through compelling content and targeted marketing. She highlights vital metrics for measuring success and emphasizes how newsletters can provide significant revenue while fostering a loyal audience.