Sarah Ebner

Sarah Ebner, Head of Newsletters at the Financial Times, is a powerhouse in driving subscriber growth, expanding the FT's email base from 500,000 to 1.6 million. In this insightful discussion, she unpacks the transformation of newsletters into indispensable tools for reader engagement and loyalty. Ebner shares strategies for enhancing subscriber interaction through compelling content and targeted marketing. She highlights vital metrics for measuring success and emphasizes how newsletters can provide significant revenue while fostering a loyal audience.

Join Charlotte Tobitt as she hosts a lively discussion with guests Dominic Rech from The Economist, who shares insights on engaging newsletter strategies, and Andrew Palmer, a writer focused on management, who emphasizes the role of personality in content. Sarah Ebner from the Financial Times adds her perspective on subscriber engagement and how personal storytelling shapes their newsletters. They delve into balancing individual voices with brand identity, the importance of reader feedback, and overcoming challenges in the newsletter landscape.