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Sarah Donaldson
Experienced editor and co-founder of The Nerve, leading coverage of culture, politics and tech and overseeing the new publication's editorial strategy.
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Nov 10, 2025
• 46min
The Nerve: ‘We want to shine a light on culture… with a bit of “F— you” energy on the side’
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Sarah Donaldson and Carole Cadwalladr, experienced journalists and co-founders of The Nerve, discuss their bold new media platform focused on culture, politics, and tech. They highlight the urgency behind their launch, explaining how conflicts at the Observer inspired them to seek editorial independence. The duo shares their innovative newsletter-first model to build direct reader relationships and the importance of collaboration with other independent outlets. With them, we explore the challenges and excitement of navigating legal risks while striving for transparency and trust in journalism.
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