This is the third episode of Retail Eye-Openers, a three-part podcast series produced in collaboration with Impulso. The series explores how data sharing and retailer partnerships drive sell-through and reduce overstock.

In this conversation, Konrad Olsson speaks with Andreas Weitkamp, fifth-generation owner of Schnitzler in Münster, about what genuine partnership between brands and retailers looks like in practice. He explains how continuous dialogue, simple but consistent data sharing, and human presence in the store can transform performance — and why the real bottleneck is not access to data but taking action on it. The discussion also touches on values, longevity, and why a 133-year-old retailer is looking to AI not for hype, but for practical buying support.

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Scandinavian MIND is a media platform and consultancy operating at the intersection of lifestyle industries and tech.

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