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Cognitive psychologist Gordon Pennycook explains the psychological reasons we fall for misinformation, conspiracy theories, and general bullshit (a technical term!). We discuss why people with an analytical cognitive style tend to be more skeptical of alternative medicine and health misinformation, some of the pitfalls of intuitive thinking (and why intuitive eating may actually be more of an analytical or deliberative process), why being skeptical of out-there wellness practices is actually a sign of open-mindedness, why even very smart people can fall for wellness misinformation, and more. Behind the paywall, we get into the difficulty of trusting experts in matters of health and wellness, the importance of thinking critically about science, the attention economy and how it contributes to incentivizing misinformation, how conspiracy theories have touched Gordon’s life, his surprising findings about what it takes for people to drop conspiracist beliefs, and the best ways to stop the spread of misinformation.

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Gordon Pennycook is a Himan Brown Faculty Fellow and Associate Professor in the Department of Psychology at Cornell University. He obtained his PhD in Cognitive Psychology at the University of Waterloo in 2016 and held a Social Sciences and Humanities Research Council of Canada Banting Postdoctoral Fellowship at Yale University.

His expertise is human reasoning and decision-making, and he has published over 100 peer-reviewed articles, including in journals such as Nature and Science. He has published research on the spread of fake news and misinformation, as well as the first ever paper on the psychology of bullshit.

Gordon has received several awards, such as the Governor General’s Gold Medal, Poynter Institute’s International Fact-Checking Network “Researcher of the Year,” and early career awards from the Canadian Society for Brain, Behaviour, and Cognitive Science, the Psychonomic Society, and the Association for Psychological Science. He was elected to the Royal Society of Canada’s College of New Scholars, Artists, and Scientists in 2020.

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Christy's second book, The Wellness Trap, is available wherever books are sold! Order it here, or ask for it in your favorite local bookstore.

If you're looking to make peace with food and break free from diet and wellness culture, come check out Christy's Intuitive Eating Fundamentals online course.

Sarah Cole

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