Sarah Chiles

Matthew Ferguson and Sarah Chiles, co-owners of Aspen Total Automotive and co-founders of PTSDM Holdings, share their inspiring journey back to their hometown of Aspen. They discuss their transition from venture capital to local business ownership, aiming to preserve Aspen's culture. The duo delves into the unique challenges they faced in a small resort town, including navigating community expectations and seasonal dynamics. They emphasize the importance of employee engagement and building trust with customers while championing sustainable local business practices amid gentrification.