Sarah Chan (Sacheu / Sacheu Beauty)
Founder of Sacheu Beauty and former YouTuber who built a product-led beauty brand (lip liner stain that reportedly sells one every 12 seconds) that did $40M in sales last year and is projected to scale toward $100M.
Best podcasts with Sarah Chan (Sacheu / Sacheu Beauty)
Ranked by the Snipd community
Jul 24, 2025 • 47min
The Marketing Secrets behind Sacheu Beauty ($100M) Ep1
Sarah Chan, founder of Sacheu Beauty and former YouTuber, dives into her journey creating a $40M beauty brand loved by celebs like Billie Eilish. She reveals how a single moment with Eilish skyrocketed demand for their lip liner. Sarah discusses the challenges of authenticity while scaling, her innovative TikTok strategies, and how personal needs inspired their product line. She also shares insights into battling knockoffs, building a successful affiliate network, and the emotional growth required as a founder.
