Sarah Brazier

Sarah Brazier, an Account Executive at Gong and instructor at Sales Impact Academy, shares her insights on sales prospecting with a focus on authenticity. She emphasizes writing like a human on LinkedIn and using permission-based selling techniques to foster better engagement. Sarah discusses leveraging higher-level connections for referrals and the importance of upfront contracts to get buy-in during cold calls. Her unique approach blends personalization with practical strategies, making sales conversations more meaningful and effective.