Sarah Acton

Sarah Acton, Chief Customer Officer at BILL, shares her insights on transforming the accounting profession. She argues that accountants should evolve beyond traditional service roles to become technology advisors. Embracing AI and automation can free professionals to focus on building genuine client relationships. Acton emphasizes the importance of understanding client needs and encourages accountants to experiment and guide clients through tech adoption fears. Ultimately, authenticity and efficiency are key to establishing credibility and driving success.