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Sara Vienna
Chief Design Officer at Metalab, an expert in creating meaningful design. She focuses on the responsibility designers have in shaping the AI world while maintaining brand integrity.
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Sep 6, 2025
• 1h 3min
Sara Vienna - Taste, Meaning, and How to Stand Out in an AI world
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Sara Vienna, Chief Design Officer at Metalab, dives into the responsibilities of designers in an AI-driven world. She discusses the importance of creating meaningful brand experiences while avoiding fleeting design trends. Sara highlights how Metalab integrates AI to enhance workflows and gather research insights. She emphasizes the need for emotional connections in design and maintaining brand integrity amidst the noise of trends. The conversation also touches on the role of community and curiosity in fostering innovation and user trust.
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