Get the app
Sara Varni
CMO of Datadog, sharing insights on building pipeline and achieving alignment between sales and marketing. Previously held CMO roles at Twilio and Attentive.
Best podcasts with Sara Varni
Ranked by the Snipd community
11 snips
Oct 2, 2024
• 30min
SaaStr 761: How to Build Pipeline and GTM Alignment with Datadog’s CMO Sara Varni
chevron_right
Sara Varni, CMO of Datadog, previously led marketing at Twilio and Attentive. She dives into aligning sales and marketing for pipeline success and shares her insights on the importance of cross-department collaboration. Varni discusses the complexities of pipeline generation across different market segments and highlights strategies for enhancing synergy between teams. She emphasizes balancing aggressive sales tactics with a positive developer experience, ensuring respectful engagement while maintaining brand integrity.
The AI-powered Podcast Player
Save insights by tapping your headphones, chat with episodes, discover the best highlights - and more!
Get the app