Sara Varni

Sara Varni, CMO of Datadog, previously led marketing at Twilio and Attentive. She dives into aligning sales and marketing for pipeline success and shares her insights on the importance of cross-department collaboration. Varni discusses the complexities of pipeline generation across different market segments and highlights strategies for enhancing synergy between teams. She emphasizes balancing aggressive sales tactics with a positive developer experience, ensuring respectful engagement while maintaining brand integrity.