Sara Norell

Sara Norell, an expert in AI and sustainability at Systembolaget, discusses innovative strategies that are transforming the wine retail landscape. She explains how AI is being used to meet customer expectations while simultaneously reducing the carbon footprint. The conversation highlights Systembolaget's commitment to evolving retail strategies that promote responsible drinking and sustainability. Norell also explores the market opportunities within a sector where Italy holds a dominant share, paving the way for a greener future in wine.