This week, Alex and Mary Ann had Sara Mauskopf on the show, the CEO and co-founder of the childcare marketplace, Winnie, and a former Postmates and Twitter denizen. Here’s what we got into: The progress of Winnie over time, and how it found its niche in the childcare market The state of care as a venture-backable category, and where startups can find the most impact and business results The reported issues at Papa and the pressures of fundraising-driven growth in care-oriented markets And, of course, why care work is not given its full due and value in our society. We had a blast with this one. Thank you for sticking with Equity for all these years. We’ll see you live at Disrupt!For episode transcripts and more, head to Equity’s Simplecast website.Equity drops at 7 a.m. PT every Monday, Wednesday and Friday, so subscribe to us on Apple Podcasts, Overcast, Spotify and all the casts. TechCrunch also has a great show on crypto, a show that interviews founders and more! Credits: Equity is produced by Theresa Loconsolo with editing by Kell. Bryce Durbin is our Illustrator. We'd also like to thank the audience development team and Henry Pickavet, who manages TechCrunch audio products.

Sara Mauskopf, CEO of Winnie, shares insights on transforming the childcare marketplace, pivoting from a parent directory to a provider-centric model. She highlights the challenges of aligning investor expectations with user needs and discusses the importance of financial transparency in attracting investment. Mauskopf also addresses the unique hurdles women founders face in fundraising. Moreover, she explores strategies to reduce childcare costs, adapt to remote work demands, and emphasizes sustainable growth within a rapidly evolving industry.

Eric and Sara Mauskopf discuss their backgrounds, Eric's battle with cancer, decision to step back from work, and working with your spouse. They also talk about preparing for the future during illness, taking kids on adventures, and Philadelphia sports.