Sara Jerde

Sara Jerde, Managing Editor at Digiday, breaks down a chaotic summer in media and marketing. She discusses the rise of AI competitors and how they're challenging traditional advertising channels. The conversation also touches on Google's looming antitrust trials and the significance of tariffs on the back-to-school season. Jerde highlights the shift back to TV bundles in streaming services and the ongoing negotiation struggles for publishers, revealing the intricate changes shaping the industry's landscape.

Sara Jerde, managing editor at Digiday, along with reporters Alexander Lee and Sara Guaglione, dive into the rapidly changing publishing landscape. They discuss the integration of AI in paywalls and innovative strategies for subscriber acquisition. The trio also explores the impact of recent shifts in Google's algorithm on publishers and the economic challenges they face. Additionally, they touch on the uncertain future of TikTok amid acquisition talks, raising questions about advertising dynamics and brand authenticity in a polarized world.