Sara Faatz

Sara Faatz, a leading expert in AI and content management from Progress.com, shares her insights on the evolving landscape of digital marketing. She discusses how the customer journey has transformed into a chaotic, non-linear experience due to AI and zero-click searches. Faatz emphasizes the importance of high-quality, authentic content and the outdated nature of traditional marketing funnels. She also highlights the role of AI propensity scoring in personalizing content and the necessity of integrating marketing and sales teams for successful revenue operations.