Sara Byala

Dr. Sara Byala, an Africanist historian and senior lecturer, delves into the fascinating journey of Coca-Cola in Africa. She explains how the brand became an integral part of local culture through adaptation and community engagement. Topics include the company’s role in employment and local economies, its involvement in the anti-apartheid movement, and the complex dynamics of decolonization. Byala also discusses the ecological impacts of Coca-Cola's operations, raising questions about sustainability and health in the face of globalization.