Sara Brooks, co-founder of Goldilocks and a branding expert for consumer packaged goods, shares her wealth of knowledge on brand positioning and consumer engagement. She discusses the essential role of creative branding and consistency, along with strategies to navigate the shift from PR to brand strategy. Listeners will learn about the importance of authenticity and emotional connections in branding, as well as tips for aspiring entrepreneurs aiming to disrupt the market. Sara's insights on building meaningful brands are both practical and inspiring.