Sara Brooks

Co-founder of Goldilocks, a brand consultancy specializing in consumer packaged goods, with expertise in brand positioning and consumer connections.

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Mar 13, 2025 • 1h 8min

Sara Brooks On Branding Strategies Every Brand Needs To Survive, Grow, & Stay Relevant

Sara Brooks, co-founder of Goldilocks and a branding expert for consumer packaged goods, shares her wealth of knowledge on brand positioning and consumer engagement. She discusses the essential role of creative branding and consistency, along with strategies to navigate the shift from PR to brand strategy. Listeners will learn about the importance of authenticity and emotional connections in branding, as well as tips for aspiring entrepreneurs aiming to disrupt the market. Sara's insights on building meaningful brands are both practical and inspiring.