Sara Bochino

Sara Bochino, a customer success advocate at Balboa Solutions and a leading voice in fractional ownership consulting, dives deep into software procurement challenges. She reveals the pitfalls of the SaaS promise and the chaos of piecemeal solutions. Bochino advocates for a customer-centric culture led by CEOs and stresses the need for proactive strategies to truly understand customer behaviors. The conversation also touches on the crucial role of technology integration in enhancing the overall customer experience.