Santiago Suarez Ordoñez

CEO and co-founder of Momentum, an AI platform that transforms customer conversations into valuable go-to-market data. Previously, he co-founded Blameless and was the first engineering hire at Sauce Labs.

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Jun 2, 2025 • 1h 2min

Why Revenue Is the Only Signal That Matters | 100 Calls for 3 Design Partners | Why Asking for Advice Is a Trap | How to Build a Predictable Sales Machine from Nothing | Santiago Suarez Ordoñez, CEO & Co-founder of Momentum

Santiago Suarez Ordoñez, CEO and co-founder of Momentum, shares his journey from engineer to startup founder, emphasizing that revenue is the only signal that matters. He discusses how to turn advice-seeking into actual sales, noting it often takes 100 meetings to secure just 3 design partners. Santiago also highlights the pitfalls of seeking validation through friends and the importance of crafting a robust sales strategy before achieving product-market fit. With practical tips, he offers a refreshing perspective on navigating the challenges of startup life.

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