Sanjog Misra

Sanjog Misra, the Charles H. Kellstadt Professor of Marketing and Applied AI at the University of Chicago, joins the discussion on personalized pricing. He dives into how businesses utilize consumer data to set tailored prices, weighing the benefits and ethical dilemmas this creates. Misra also addresses the ongoing FTC investigation into surveillance pricing, highlighting the delicate balance between privacy and economic welfare. The conversation reveals why regulators must grapple with these evolving practices to protect consumers in a data-driven world.

Anders Humlum is an Assistant Professor of Economics at Chicago Booth, while Sanjog Misra is a Professor of Marketing and Faculty Director of the Center for Applied AI at the same institution. They dive into how AI is reshaping the economy and influencing public policy. The discussion touches on AI's role in workplace automation, balancing human creativity with technology, and unexpected gender disparities in tech adoption. They also explore university initiatives that promote economic inclusion through innovative tools and the future of AI across diverse sectors.