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Sanjog Misra

Charles H. Kellstadt Professor of Marketing and Applied AI at the University of Chicago Booth School of Business. Thought leader on personalized pricing and consumer welfare implications.

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Dec 9, 2024 • 26min

#303 You’re Charging Me How Much? A Discussion of Personalized and Surveillance Pricing

Sanjog Misra, the Charles H. Kellstadt Professor of Marketing and Applied AI at the University of Chicago, joins the discussion on personalized pricing. He dives into how businesses utilize consumer data to set tailored prices, weighing the benefits and ethical dilemmas this creates. Misra also addresses the ongoing FTC investigation into surveillance pricing, highlighting the delicate balance between privacy and economic welfare. The conversation reveals why regulators must grapple with these evolving practices to protect consumers in a data-driven world.