Sanjeevan Bala, Chief Data & AI Officer at ITV, discusses the opportunities and challenges of AI in media, including running immersive AI workshops with ITV leadership, commoditization and consumerization of AI capabilities, and when to partner, build, or buy AI solutions. They also touch on integrating AI into data strategy, the future impact of AI in the media industry, aligning data strategy with business goals, and the importance of having a business strategy for AI initiatives.

Sanjeevan Bala, Group Chief Data & AI Officer at ITV, discusses the importance of business literacy in data teams, the role of a Data Product Manager, and the power of experimentation. They also explore challenges in building data infrastructure, the use of AI in advertising and IP, and the significance of data and business literacy for data leaders.