Dr. Sandy Johnson, an Extension Beef Specialist at Kansas State University, shares her expertise in beef reproduction. She highlights the Beef Reproduction Task Force's advancements in estrus synchronization and practical tools like the Estrus Synchronization Planner. Dr. Johnson discusses the critical role of collaboration between academia and the beef industry, emphasizing innovative techniques that improve reproductive management. The conversation also touches on synchronization protocols, challenges in artificial insemination, and the importance of reliable resources for producers.