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Sandy Diao
Growth leader who has scaled products to 200M+ users and led growth teams at Descript, Meta and Pinterest; prolific writer on growth strategy and channels.
Best podcasts with Sandy Diao
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Oct 24, 2025
• 1h 16min
20Growth: How to Build a Paid Marketing Machine: ROAS (Return on Ad Spend) 101 | The Rise of User Generated Content and How to Use It | TikTok Ads: Expectations vs. Reality | Hiring for Growth: When and Who with Sandy Diao
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Sandy Diao, a growth leader who has driven success for major companies like Meta and Pinterest, shares her insights on building effective marketing strategies. She emphasizes the importance of strong growth hypotheses and the pitfalls of copying competitors. Sandy discusses the rise of user-generated content and the realities of TikTok ads, advocating for more authentic approaches. Hiring for growth is also highlighted, with tips on when to make your first growth hire and what qualities to seek.
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