Sandy Diao

Sandy Diao, a growth leader who has driven success for major companies like Meta and Pinterest, shares her insights on building effective marketing strategies. She emphasizes the importance of strong growth hypotheses and the pitfalls of copying competitors. Sandy discusses the rise of user-generated content and the realities of TikTok ads, advocating for more authentic approaches. Hiring for growth is also highlighted, with tips on when to make your first growth hire and what qualities to seek.