Sandra Rand

Sandra Rand, a fractional head of marketing focused on early-stage, non-SaaS B2B companies, shares her insights on how these teams can thrive without traditional SaaS strategies. She discusses the power of events, referrals, and word-of-mouth in driving growth on a limited budget. Sandra emphasizes creative approaches like gifting and relationship-building, along with the importance of brand trust. She also highlights the need for a supportive community for non-SaaS marketers to share innovative strategies and elevate their impact in the B2B space.