Sandra Powers Murphy

Founder and CEO of Scarlet Chase, a luxury footwear brand combining Italian craftsmanship with performance-focused design after five years of R&D, credited with rapid growth and high repurchase rates.

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Dec 25, 2025 • 39min

How This Footwear Founder Turned 5 Years of R&D Into 300% Growth

Sandra Powers Murphy, Founder and CEO of luxury footwear brand Scarlet Chase, shares her journey from finance to fashion. After five years of R&D, she revolutionized supportive heels with a focus on performance and beauty. Sandra highlights the importance of customer education on sustainable comfort, the SC360 design system, and partnering with European artisans. With 300% growth and high repurchase rates, she discusses balancing perfection in product launches and using movement-focused marketing to showcase her innovative designs.

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