Sander Defruyt

In this discussion, Sarah Dodge from the Ellen MacArthur Foundation shares strategies for businesses to collaborate on circular solutions. Gian De Belder from Procter & Gamble delves into the transformative power of digital watermarks for recycling. Margherita Trombetti highlights her role in coordinating the HolyGrail initiative's evolution from 31 to 176 participants, facilitating data sharing while maintaining competition compliance. Sander Defruyt emphasizes the need for cross-value collaboration to achieve scaling and address the circular economy's challenges.