Sanden Totten

Sanden Totten, an expert on the Diffusion of Innovation Theory, joins the discussion to unravel how trends begin and spread. He explains the role of early adopters and their influence on social phenomena, likening them to social media influencers. The hosts add humor with quirky ideas like 'fruit pants' while exploring how trends in animal behavior parallel human fads. Personal anecdotes and listener contributions highlight the playful nature of trendsetting, making it clear that trends shape connections and identities across cultures.