Sandeep Seth

In this engaging discussion, Sandeep Seth, Chief Growth Officer at Tapestry, shares insights from his extensive experience in brand revitalization. Joined by Cait Lamberton, a Wharton marketing professor, they explore how brand perception impacts pricing power. Topics include the power of differentiation, emotional connections, and effective positioning strategies. Sandeep reveals how premium brands like Coach can thrive by understanding consumer life contexts and maintaining brand love, while Cait emphasizes innovative approaches to reduce price sensitivity.