Sandeep Menon

Sandeep Menon, cofounder of Auxia, is at the forefront of revolutionizing marketing with AI. He discusses how AI is enabling marketers to take on multiple roles, enhancing personalization and strategic decision-making. Sandeep explores the necessity of first-party data and the importance of explainable AI in creating effective marketing strategies. He also addresses the limitations of current chatbot technology and the challenges of integrating AI into traditional marketing models, advocating for a shift towards adaptable, user-centric approaches.