Sandeep Kella

Sandeep Kella, Co-Founder and CEO of Assembly, shares insights from his extensive experience with SaaS tools for e-commerce. He emphasizes achieving business success while maintaining a healthy work-life balance. Sandeep discusses the democratization of e-commerce, highlighting lower barriers for new entrepreneurs and shifting consumer behaviors. He also urges listeners to start their business ventures without overthinking, stressing the ongoing growth in the e-commerce sector and the importance of training and resources for aspiring entrepreneurs.