Samuel Marcus Ne’bel

Samuel Marcus Ne’bel, co-founder of Good Wipes, shares an inspiring journey from a college fraternity to a million-dollar flushable wipes brand. He reveals how a mere $42,000 in startup funds transformed into a successful product in 14,000 stores. The duo's unique bootstrapping strategies involved mastering the Four P's of Marketing, engaging influencer partnerships, and launching creative PR campaigns like the Golden Porta Palace. Sam also discusses their commitment to consumer education through initiatives with the Responsible Flushing Alliance, proving that even 'unsexy' niches can thrive.