Discover the life and journey of Samuel Insull, a billionaire utility tycoon who revolutionized the electric business. Learn about Insull's incredible energy, his capacity for reading and assimilating information, and his ability to concentrate on a single subject. Explore how Insull turned luxury into necessity and his innovative business strategies in the public utility industry. Uncover the dangers of leverage and Insull's downfall, as well as his empire's rise and fall, leading to his financial ruin and eventual death.