Samira Leitmannstetter
Vice President of regional marketing at Warner Music (EMEA), responsible for international campaigns and discussing how visual content integrates into artist marketing strategies.
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Dec 2, 2025 • 17min
Is it the end of the music video?
Charlie Sussford, a renowned music-video director, discusses how TikTok has transformed video formats and success metrics. Samira Leitmannstetter from Warner Music emphasizes the integration of visual content in marketing strategies amid changing production budgets. Amanda Klein offers insights on MTV's decline and how viewing habits have shifted. Meanwhile, Yunhong Kim highlights K-pop's emphasis on storytelling and high production values. Together, they explore the evolution of music videos in the digital age and their impact on artist engagement.
