Samir Balwani

Samir Balwani, Founder and CEO of QRY, a media buying agency known for enhancing brand awareness among mid-sized brands, chats with hosts Olivia Morley and Brian Wieser. They delve into the changing landscape of media agencies and the struggle mid-sized companies face with brand investments. Samir discusses bridging performance marketing with brand-building, the significance of media forecasting, and how to alleviate CFO fears about long-term marketing returns. The conversation also touches on the need for strategic growth and the evolving role of independent agencies.