Sameer Maheshwari

Sameer Maheshwari, Founder and CEO of HealthKart, delves into the booming protein supplement market in India. He discusses the evolution of HealthKart and the challenges of transforming into a major health brand. The conversation highlights the impact of social media on consumer behavior and the need for quality in health products. Sameer also addresses the confusion around protein intake recommendations, emphasizing the importance of tailored nutrition. With a focus on accessibility and consumer trust, he reveals insights about making protein mainstream and navigating brand dynamics.

Sameer Maheshwari, Founder of HealthKart, discusses his career influenced by fitness, his time at Harvard Business School, and the genesis of MuscleBlaze whey protein powder. They also talk about the challenges and dynamics of founder relationships, the growth of 1MG, and the importance of building differentiated brands. Sameer shares insights into understanding and targeting customers, future plans for scaling and partnerships in nutrition, and the importance of strength training for health and longevity. The episode concludes with a discussion on the power of compounding and advice for starting a fitness journey.