Samantha Rayner

Samantha Rayner, founder of Better Basics, shares her journey of creating a mission-led household goods brand centered on sustainability. She discusses the importance of aligning product design with eco-friendly practices and how authentic storytelling drove their successful 'Save Our Business' campaign. The conversation explores transitioning to a drop model for better inventory management and the vital role of community engagement in fostering brand loyalty. Learn how partnerships and organic growth strategies have proven more effective than traditional advertising.