undefined

Samantha Rayner

Founder of Better Basics, a mission-led household goods brand focused on reducing plastic and toxins. Shares insights on building a sustainable brand and navigating the challenges of a bootstrapped DTC business.

Best podcasts with Samantha Rayner

Ranked by the Snipd community
undefined
Dec 23, 2024 • 32min

Ep 467: Building a Mission-Led Brand: Lessons from Better Basics’ Plastic-Free Journey

Samantha Rayner, founder of Better Basics, shares her journey of creating a mission-led household goods brand centered on sustainability. She discusses the importance of aligning product design with eco-friendly practices and how authentic storytelling drove their successful 'Save Our Business' campaign. The conversation explores transitioning to a drop model for better inventory management and the vital role of community engagement in fostering brand loyalty. Learn how partnerships and organic growth strategies have proven more effective than traditional advertising.