Samantha McKenna, CEO of Sam Sales and former leader at LinkedIn and ON24, shares her insights on winning in sales. She emphasizes the importance of scheduling regular check-ins with champions to keep momentum going. Exploring the dynamics of vendor reviews, she highlights the need for clarity and understanding of buying committees. Samantha also dives into mastering sales conversations, advocating for effective questioning and building credibility. Her tips on navigating complex deals and engaging higher-level executives are invaluable for aspiring sales leaders.