Samantha Jones

Samantha Jones, founder of Samantha Jones Consulting, specializes in sales and brand strategy for logistics companies. She discusses the challenges of differentiating in a hyper-competitive market, particularly in freight brokerage. Samantha shares insights on enhancing sales processes and the importance of aligning brand values with training. Her five-step framework for identifying unique value propositions can help businesses boost their presence. Lastly, she highlights the impact of macroeconomic trends on the logistics sector and emphasizes the need for ongoing performance evaluation.