Join Samantha Irwin, founder of Kaizen Coaching and Consulting, as she reveals the secrets to transforming businesses through exceptional customer experiences. From her journey as a middle school teacher to a boutique hotel owner, she emphasizes that even 1% better service can make a huge difference. Learn about her unique 'customer journey Ferris wheel,' effective retention strategies, and how to empower employees. Plus, hear a captivating story of turning a booking blunder into a rewarding experience. This is a treasure trove of insights for building loyalty and retention!