Sam Shepherd

Sam Shepherd and Ashley Geisheker from Leo Burnett Chicago tackle the formidable question of whether advertising can spur social change. They discuss their impactful campaign, The Lost Class, designed to raise gun violence awareness, and share their creative strategies, including a fabricated high school set to draw in gun lobbyists. With insights into the emotional power of design and the importance of inclusivity in advertising, they advocate for innovative solutions to gun violence and emphasize the need for sustained action over mere accolades.