Sam Saideman

Sam Saideman, Co-founder of Innovo Music Management, discusses TikTok and influencer marketing. He highlights mistakes made by major labels on TikTok and offers tips for success. He compares managing artists to influencers and emphasizes the value of low budget videos. The podcast explores methods for going viral on TikTok, including influencer marketing and building personal brands. It also delves into the risks and failures of TikTok marketing campaigns, stressing the importance of authentic content and trying different strategies.