Sam Rockwell, CEO of Happi Co., known for his collaboration with Snoop Dogg, dives into the exciting launch of Dr. Bombay Ice Cream. He reveals how inventive flavors and celebrity influence disrupted the ice cream industry, landing placements in 80% of U.S. grocery stores. Alongside Harvard professor Bill Kerr, they discuss balancing profitability with growth, the strategic importance of branding, and the dynamic role of influencer partnerships in shaping the creator economy, all while keeping the brand culturally resonant and agile.
