Sam Roberts, a consultant from Cartwright Pension Trusts, shares his insights on advising a UK pension fund in their Bitcoin investment journey. He explains how they approached him and the educational process he undertook with them. The discussion highlights the challenges of institutional Bitcoin custody and the potential for future investments. Sam also addresses regulatory hurdles, misconceptions in traditional finance, and the role of self-custody in ensuring safety. His journey from skepticism to advocacy offers a fresh perspective on the evolving landscape of pension funds and cryptocurrency.