Sam Oh, VP of Marketing at Ahrefs and SEO expert, shares insights on navigating the digital marketing landscape. He emphasizes the importance of SEO fundamentals and understanding user intent, especially as AI tools like ChatGPT disrupt traditional search behaviors. Sam advocates for a diversified content strategy across multiple platforms and careful integration of AI in content creation. He also explores finding work-life balance, the value of product quality, and how a positive morning routine can enhance productivity and well-being.
