Sam Nursall

Anna Kerr, a researcher at Ampere Analysis specializing in the attention economy, and Sam Nursall, who focuses on streaming services' ad strategies, share their insights on modern media trends. They explore how platforms like Netflix and Disney Plus adapt to keep consumer engagement high. The rise of influencer content is reshaping viewership, while the shift to ad-supported models addresses changing market dynamics. They also discuss the implications of gaming adaptations and the evolving landscape of audience interaction across media.