Sam Jeffers

Sam Jeffers, cofounder of Who Targets Me, discusses the pressing need for transparency in online political advertising. He highlights the projected $3.5 billion surge in digital ad spending for the upcoming U.S. elections and the tools designed to track campaign strategies. The conversation delves into systemic risks posed by online ads, the contrasting approaches of the Trump campaign and Democrats, and the ethical challenges of targeted messaging, especially among Latino audiences. Jeffers advocates for improved regulations to safeguard democracy in the digital age.