Sam Friske

Sam Friske, founder of Cadence and former Universal Music Group exec, dives into the deceptive world of vanity metrics in music. She argues that superficial data, like Spotify streams, misleads artists about their actual success. Instead, she champions the need for meaningful metrics that help nurture real fan engagement. The discussion emphasizes re-evaluating how artists assess their performance in a data-driven industry, steering them towards metrics that truly matter for their growth.