Sam Arthur, co-founder and creative director of Flying Eye Books, shares his journey from directing music videos to shaping children's literature. He discusses how visual storytelling enhances children's books and what makes a manuscript stand out. Sam offers invaluable tips for aspiring authors, stressing the importance of humor, relatable characters, and writing primarily for children. He also dives into the nuances of publishing, the challenges of international markets, and the vital collaboration between authors and illustrators in the creative process.